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I’m Back

Since I’ve been on hiatus for a few months, what’s changed in fundraising?

Honestly, not much.

Did you ever watch a soap opera? Once you’ve watched one long enough to learn the characters and basic plot line, you’ll find that after missing a week, month, or even a couple years… it’s amazing … when you get the chance to catch back up, nothing seems to have changed!

Even though I wasn’t blogging, I remained engaged and never left the industry. I’ve been in meetings, had phone calls, and have even spoken at conferences which allowed me some great one-on-one conversations with Development Directors from across the country.

I have become even more convinced that very little is changing in the world of fundraising.

And, of course, there is nothing wrong with the status quo … as long as nothing in the world is changing.

But, of course, everything in the world is changing.

I know what you’re thinking: he’s picking right up where he left off.

But I hope that is not the case. Frankly, before my hiatus I was a bit cavalier in some of my blog posts … pointed, yes … but also cavalier about the attitude toward change that is held by many fundraising industry leaders, commentators, and even Development leadership.

I believe that was a huge mistake on my part.

Going forward, this blog will take on a bit more of a rough edge, reflecting on the treacherous implications of the slippery slope many fundraising leaders are facing… as well as the ignorance of many industry commentators and vendors who are clueless at best and complicit at worst in dealing with the tectonic shifts facing the fundraising industry today.

So why did I take the time off?

There were actually three reasons.

First, I recognized that if I was really going to change Development as we all know it today (because make no mistake, that is exactly what I am setting out to do) then I needed to make our new fundraising methodology, built on Content Marketing, A) easier to access and digest, and B) much less expensive. I’m pleased to announce we have just launched Version 2.0 of our online course, Acquiring the Next Generation of Supporters, and we have accomplished both goals!

Second, to facilitate Version 2.0, we have completely updated our Website … … to allow direct access to sign up and take the course, which is now self-directed online.

And third, I have begun working with direct marketing agencies that focus on the nonprofit industry but understand that direct mail appeals, the foundation of fundraising methodology over the last 80 years, are in decline. And with the rise of the Internet, unless existing direct mail agencies can effectively shift to helping their nonprofit fundraising clients transition and transform to an effective online fundraising methodology, both the nonprofits and the agencies will cease to exist.

Sounds pretty stark doesn’t it?

Well, that’s where we are.

It’s great to be back!

Drip, Drip, Drip

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