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BIG’s Blog: When Times Get Confusing

Bob Lefsetz writes, “When times get confusing, it’s easy to revert to the habits that got you here. More often than not, that’s precisely the wrong approach. The very thing that got you here is the thing that everyone who’s here is doing, and if that’s what it took to get to the next level, no one would be stuck.”

Fifty years from now, smartphones will look quaint. Today’s bandwidth speeds will be laughed at just like we laugh at floppy disks from 20 years ago. The revolution in online fundraising we embraced (or fought) will be in the rearview mirror.

How will they remember you? As the person who had the foresight to start the shift before it was too late, or as the last Director of Development?

The Internet is changing how you do your life, and will do the same to fundraising.


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